Advertising Tricks of The Trade

15/05/2009


  • Ads that appear on the right side of a newspaper are more likely to be read than if they are placed on the left side.
  • Ads written with blue text on a yellow background are more visible than any other colour combination. So if you’re advertising in a directory with a small ad, colours matter.
  • The word ‘NEW’ is a magic word that attracts buyers like bees to honey which is why soap powder manufacturers and companies like them are always releasing ‘NEW and Improved’ products. They have to be the ‘next best thing’.

Other areas that need consideration are your target market. Promotion materials should be written for the intended audience, rather than trying to have global appeal.

These are a just a few things someone who sells via words knows and if you don’t know this and more then you are losing money through ineffective copy.


For more tips relating to marketing your business online see here :

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If you are a small business in the UK and want to change this around so that you convert words into cash through targeted more effective sales copy I can help you.

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Entry Filed under: copywriting advice. .

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