Website Content & Article Writing Services

If you are using telesales to sell the advertising space in your magazine, you might find the following tips re how to sell magazine ad space helpful.

Who do you call to sell magazine ad space to?

You make some calls to people you KNOW are the most likely to benefit from appearing in that magazine.

Example.
I once sold a ton of advertising space in a medical centres patient brochure (which I also wrote..plug plug)

and I called

Pharmacies, funeral directors florists…..you see where this is going?

You must be armed with the following info:

1. Circulation figs re mag and area
2. Fees for different ad sizes
3. Word count for each size of ad
4. Details re colours that can be used
5. Can they have their own logo etc
6. Can they design their own ad
7. Are you writing their ad
8. How long will ad appear for etc.
9. Discount for repeat orders
10. Place a prominent AD in the mag about how to advertise in the magazine

etc

The most important selling point will always be circulation and WHO reads that mag.

You let them know you are targetting their customers and this will save them £’s on other forms of direct mail.

Reassure them your team know how to write copy that sells and so on.

Have some prices for other forms of advertising re direct mail at hand to compare.

Good luck

Leah

My business website
http://www.painfreemarketing.co.uk/